What pages does a small-business website need?

1. Home: explain the business quickly.

The homepage should say what you do, who you help, and where you work. Use words your customers recognize. A homeowner looking for a plumber should not have to decode an abstract slogan before finding your services.

Choose one main action, such as requesting a quote or calling the business. Support it with a short service overview, a genuine reason to trust you, and links to the details elsewhere on the site. Use actual work photos where available, and never invent a review to fill a space.

2. Services: help people decide if you can help.

Group your services in a way that matches how customers think. A cleaning business might separate recurring cleaning, deep cleaning, and move-out work. An electrician might distinguish lighting, panel work, and charger installation.

For each group, explain what is included, who it suits, and what happens next. Avoid promising a fixed price or an appointment before you have the information you need. Separate service pages can help when there is enough useful detail, but a short list does not need to become five thin pages.

3. About: show the real business behind the name.

Tell people who they will be working with and how the business approaches its work. Specific details are more convincing than claims to be the best. Use a straightforward introduction, actual experience, and credentials you can substantiate.

A good About page does not need a long history. Explain the kind of work you take pride in and what customers can expect from a conversation with you. Do not list a home address simply because a template contains an address field; publish only information you intend to make public.

4. Work or Service Areas: choose what helps most.

A landscaper or contractor may benefit from a small project gallery. Give each project a short description: the work performed, the challenge, and your role. Use photos you can publish, and make sure the images show your work rather than stock scenes.

A plumber or cleaning company may need a service-area page more urgently. Explain where you go, any travel limits, and whether location affects scheduling. One accurate coverage page can answer that better than a set of near-identical city pages.

Choose based on the question you hear most often. If both matter, include a short area section on another page and use the dedicated page for the detail that needs more space.

5. Contact: make the next step easy.

Show the contact methods you actually monitor, working hours when relevant, and a short enquiry form. Ask only for the information needed to start a useful conversation. A name, contact details, location, and a description of the work are often enough.

Explain what submitting the form means. A quote request is not a confirmed booking, and an email form is not an emergency response service. Clear expectations help both the customer and the business.

Adapt the structure to your customers.

The Free Website Team offer includes up to five core pages, agreed before the build. This is a starting structure, not a rigid template. For example, a cleaning company might combine background information with its homepage and use a separate page for what to expect on cleaning day.[scope][process]

Before adding a page, write down the question it answers and the action a reader should take next. If you cannot identify either, the content may work better as a section on an existing page. Keep titles clear, links relevant, and the main contact action consistent.

Three useful ways to spend a five-page allowance.

These are planning recommendations, not mandatory templates. Include genuine service coverage within the pages when it does not need a dedicated page. If you do not have approved project photographs, do not publish an empty portfolio page merely to fill the allowance.

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